Kansas athletic director Jeff Long apologized for the university’s midnight madness event in which Snoop Dogg performed. Long said that he expected a “clean version” of the show in a statement and added “We strive to create a family atmosphere at Kansas and fell short of that this evening.”
Tha Doggfather performed at the Allen Fieldhouse for the school’s annual Late Night at the Phog event, which is held to celebrate the beginning of college basketball season.
Snoop’s performance featured “acrobatic dancers” performing on poles that were wheeled on the floor and a money gun that he used to shoot (fake) money onto the dancers and recruits in attendance.
Snoop Dog brought a money gun. pic.twitter.com/MliY97ZlTO
— Michael Swain (@MSwain247) October 5, 2019
It’s definitely not the look the university was going for as they’re in the middle of an NCAA investigation that alleges recruiting violations and a lack of institutional control.
But if Kansas didn’t want anything controversial in their performance, then why did they decide to bring Snoop Dogg in the first place? It’s one thing to ask an artist to keep it clean, but you’re asking the guy who named his first album Doggystyle. Have they ever listened to his music before? This is the same artist who’s biggest hits include “Gin & Juice” and “It Ain’t No Fun (If the Homies Can’t Have None).” You’re asking Snoop Dogg to not be Snoop Dogg when you tell him to censor himself. If you wanted a clean show so bad, go hire Bruno Mars or something.
This would’ve been perfect though if instead of an apology, Kansas fully embraced the performance and gave the NCAA a collective middle finger. One can only wish any institution would have the backbone for that, though.
