According to Jere Morehead, board chair and president of the University of Georgia, “the NIL environment is continually shifting, and the Board of Directors believed it was vital to give more direction with respect to a number of crucial problems that have recently emerged. We anticipate providing more guidance on what should and should not be done when participating in these activities in the future as we continue to enforce current NCAA standards. We are dedicated to creating a NIL environment that supports our children, abides by our standards, and is fair and appropriate.”