NBA ID, the league’s new worldwide membership program that offers fans advantages and prizes from the league, franchises, and its partners, has also been introduced by the NBA. A fan’s experiences with existing products like NBA League Pass and NBA Pick’Em will be connected through NBA ID, which is free to join. NBA ID subscribers will get access to both fresh original material and fan favorites from the NBA archive over the course of the season. There will also be improved member-only experiences from NBA partners, ticket promotions, prizes through NBA Pick’Em fantasy games that are predictive and sweepstakes-style competitions, voting campaigns, and other benefits.
